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| Web Content 101 Keep in mind that your website is a reflection of your business. Web content is a HUGE part of the role your site plays for your business. | | Web content is basically all the components of your website. | | Images | Video/Audio | | Documents/Text | Applications | | Copy is the words you use on your website in order to be effective. | | It must be ACCURATE | It must be CLEAR | | It must be CONCISE | It must be UP TO DATE |
| Writing EFFECTIVE Online Content - Use subheads to break up major copy blocks. Since people tend to scan rather than read, make sure your subheads have some meaning related to the body of copy.
- Keep it simple. Stick with one main idea per copy block or paragraph. Don't introduce too many new ideas per section. In some ways, a text-heavy document is like a bad powerpoint presentation--too much copy on too few slides.
- Convert paragraphs to bullet points. This is especially important if you have several key features and/or benefits. Make it easy to see those key copy points.
- Lead with the main message and then drill down. State your main message up front and gradually add more detail to support the message.
- Keep it short. The rule of thumb is to use half as many words as you would use for a comparable piece of print.
- Keep it up-to-date! If your information is not current, people will discredit you as a reliable source and will not visit your site.
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